Bringoz Industry Weekly 9/14

nline shoppers value fast delivery over discounts when making a holiday purchase. Office Depot launches 15-minute order pickup program. Truck drivers are embracing technology. Read about these stories and more in our weekly industry news roundup.

When choosing between similarly priced in-stock retailers, 62% of surveyed U.S. consumers say faster shipping is the deciding factor in making a holiday purchase, aside from price, according to the annual Peak Season Consumer Survey from Radial. In addition, two-thirds of respondents say they would give up a 5% discount to guarantee their delivery window. The percentage of shoppers expecting two–to-three-day delivery increased from 19% in 2023 to 30% in 2025. Read more.

Office Depot is raising the bar on retail fulfillment speed with the launch of its “15-minute pickup promise,” a new nationwide program that guarantees customers can collect online and mobile orders in 15 minutes or receive a $15 coupon toward a future purchase. The initiative is aimed at outpacing competitors, many of which advertise same-day or scheduled pickup but do not guarantee fulfillment within a set timeframe. Read more.

A recent survey, from truckstop.com, found that carriers agree by a wide margin that technological changes are not only making decision-making faster, simpler, and more reliable, but are having a bigger impact than regulatory changes, compliance rules, fluctuations in supply and demand, or even equipment improvements. Nearly 70% of drivers say they feel comfortable using emerging tools and technologies. Read more.

While brick-and-mortar stores continue to play a critical role in consumer packaged goods distribution, eCommerce marketplaces are reshaping how consumers discover, purchase, and remain loyal to CPG brands. Here’s a closer look at why eCommerce marketplaces have become valuable for CPG companies as they navigate the digital retail landscape. Read more.

The rise of direct-to-consumer commerce has transformed the way consumer packaged goods brands connect with shoppers. Once reliant almost entirely on retail shelves, many brands now sell directly to households through their own platforms. Here’s a look at the trends shaping the future of direct-to-consumer brands in the CPG industry. Read more.

As online shopping continues to grow, customer expectations for delivery have shifted dramatically. With the rise of eCommerce giants and innovative startups, customers now demand more than just timely deliveries; they expect convenience, flexibility, and transparency throughout the entire process. Here’s a look at how businesses can keep up with the ever-changing landscape of customer delivery expectations. Read more.