How Automation is Reshaping B2B Operations

rom optimizing supply chains to centralizing data management, automation is driving significant improvements in efficiency, accuracy, and visibility. B2B companies are adopting automation to streamline operations, boost productivity, and accelerate decision-making. As technology advances, businesses are leveraging technologies including artificial intelligence, robotics, and digital workflows to optimize B2B operations.

Here’s a look at how automation is reshaping B2B operations and why it’s becoming essential for staying ahead in the increasingly competitive B2B landscape.

Digital technology will play a key role in helping companies improve operations, cut overhead, and reach sustainability goals faster, according to a new survey by Capgemini. Eighty-four percent of business executives in the U.S. believe increased technology investments are necessary to remain competitive. Top digital technology priorities include artificial intelligence, cloud computing, and data and analytics. Investing in automation and advanced digital technologies will allow companies to increase workforce productivity, enhance business processes, and meet evolving buyer expectations.

Traditional supply chain processes are often manual, slow, and prone to errors, leading to delays, inefficiencies, and increased costs. However, as warehouses navigate rising buyer expectations and labor shortages, automation has become a key driver of efficiency and resilience. Automated warehouses and order fulfillment systems minimize human errors and improve speed. Companies are increasingly utilizing warehouse management software as they adopt more advanced technologies. Warehouse management systems revenue is expected to surpass $5 billion by next year and $10 billion by 2030, according to ABI Research. 

Automated logistics solutions enable companies to provide faster and more reliable delivery services. Delivery management solutions can help companies automate, streamline, and optimize logistics processes from the first mile to the last mile. Real-time tracking offers complete visibility into delivery routes, reducing the likelihood of disruptions and ensuring timely deliveries. Data analytics tools enable businesses to optimize operations and improve decision-making. Automated reporting and dashboards help executives track delivery performance, identify trends, and adjust logistics strategies accordingly. 

Companies often deal with multiple suppliers, each with their own data formats and pricing structures. Manual procurement processes can be time-consuming and prone to miscommunication between suppliers and buyers. Data silos and inconsistent recordkeeping can lead to manual errors, overpayments, or other costly inefficiencies. With automation, businesses can improve procurement accuracy, simplify invoice processing and contract management, and strengthen supplier relationships.

Digital transformation, particularly through artificial intelligence and data analytics, is revolutionizing procurement processes, with 64% of decision-makers prioritizing better insights to enhance operations, according to a new study from Amazon Business. From demand forecasting and spending analysis to risk management and virtual assistants, AI tools are helping procurement teams make faster, smarter decisions. Ninety percent of procurement leaders are either considering or actively implementing AI agents to optimize procurement operations within the next six to 12 months, according to the 2025 ProcureCon survey. 

Many B2B companies struggle with fragmented systems that don’t communicate with each other, which leads to inefficiencies, duplication of data, and delays in decision-making. Cloud-based systems such as customer relationship management software, order management systems, and delivery management platforms can integrate with each other. This ensures data flows smoothly across departments and systems, making real-time decision-making more efficient and reducing human errors.

Companies are increasingly partnering with technology providers to increase their integration capabilities. Cleo has recently partnered with Logan Consulting to improve integration solutions for businesses across ERP and B2B eCommerce platforms. Logan Consulting assists clients in the transportation, food and beverage, retail, and aerospace industries. Through this partnership, Logan Consulting will utilize Cleo’s Integration Cloud platform to provide its clients with a fully integrated, user-friendly B2B EDI solution, tailored support, and streamlined operations.

As B2B companies continue to digitalize their operations, automation will further redefine B2B operations. Companies that embrace automation now will be better positioned to scale, adapt, and lead their industries in the future.

For more information about how our delivery management solution can help you manage your deliveries more efficiently, please contact info@bringoz.com.